Members Meeting November 2021

In this instalment of the IHAC members meeting, the team takes the members through some of the upcoming opportunities and events coming up at the close of 2021 as well welcoming some of the new members to the IHAC community. We also get an update on the IHAC Knowledge Centre including some of the available resources that can be found as well as an update on the up-and-coming Kantar research report, which this time covers the In-House Agency martech landscape. Finally, co-founders of BetterBriefs Pieter-Paul Von Weiler and Matt Davies join the call to discuss their most recent piece of research which explores what marketers and creatives think of their briefs as well as explaining how we can all begin to create better briefs.

Timestamps

0:23 Agenda

1:44 Welcoming New Members

3:22 Kantar Research Discussion

5:00 IHAC + IHAF Partnership

7:12 IHAC Knowledge Centre Update

11:57 IHAC Sub Council Discussions

20:17 Guest Speakers – Pieter-Paul Von Weiler & Matt Davies