What is an in-house agency?

What is an in-house agency and why do we need one?

A great question and one we get asked alot!

The short version

Basically, an in-house agency is like an internal clubhouse where typically, marketing, advertising, and creatives gather to handle all the marketing operations internally. It is widely agreed that the in-house agency model can give your brand greater control, efficiency, and a talented team exclusively dedicated to your company's needs.

What do they do?

The scope of an in-house agency can vary depending on the company's needs and capabilities. Some in-house agencies focus primarily on marketing and advertising activities, including content creation, graphic design, web design, and campaign execution. Others may have a broader mandate and handle tasks beyond marketing, such as creative production, video production, website development, and even strategic planning. They can have a few members or many, depending on the company's size.

The biggest advantage of having an in-house agency is having more control and oversight over marketing efforts. It means faster turnaround times, better coordination with other departments, and potential cost savings compared to hiring external agencies. In-house agencies also know the company's brand, culture, and target audience well, which can lead to more effective marketing.

However, sometimes in-house agencies need outside help for specialised roles or specific projects. While the goal is to handle most tasks internally, outsourcing can be necessary or more cost-effective in certain situations.

Overall, establishing an in-house agency is a strategic decision that involves investing in building internal marketing capabilities and services. It enables companies to have dedicated teams working solely on their brand's marketing needs, promoting efficiency, and fostering a deeper understanding of the company's goals and objectives.

Hope that helps!

Contact us if you want to establish or grow your in-house agency.