We believe that in-house agencies enhance effectiveness, improve efficiency, promote ownership and positively impact culture.
Core Belief
Mission
We exist to help businesses maximise their in-house agencies by attracting the best talent, building capability, and sharing best practices.
Values
Generosity
We share to learn and make everyone better.
Positivity
We create a positive environment for sharing collaboration and learning.
Learning
We’re constantly learning and seeking a better way.
Performance
Everything is underpinned by a need to drive business performance.
Strategic Priorities
Sharing Best Practices
Building Capability
Industry Advocacy
Board of Directors
Chris Maxwell - Executive Chairman, IHAC
Melissa Hopkins - CMO
Sheena Sudra - Executive Director, CX, Marketing & Product (Asia Pacific), Keypath Education
Tim Hernadi - GM Marketing, Sportsbet
Belinda Watson - Head of Marketing Activation, MYOB
Mike Connaghan - Managing Director of Commercial Content, NewsCorp
Angela Greenwood - Chief Marketing Officer, Youi Insurance
Michael Sinclair, Brand and Marketing Advisor
Abby Blackmore - Membership and Marketing Lead, IHAC
Lauren Dawber - Senior Director Media, Operations and Performance, Optus
Katie Dally - General Manager Creative - Marketing, Endeavour Group
Gab McKenzie - Head of Marketing Activation, MYOB
Sarah Hetherington - Executive Manager Creative Services, Commonwealth Bank
Specialist Groups
As part of your IHAC Membership, you have the privilege of being able to join one of our five specialist groups. Once a quarter we run virtual discussion group sessions focused on a different topic across 5 streams. These sessions are a lively exchange of ideas among peers to build shared knowledge and active collaboration opportunities across the core disciplines of in-house agencies.
