The In-House Media Report is out!
As the industry body representing the interests of in-house and hybrid model agencies the In-House Agency Council (IHAC) plays a key role in sharing best practices, building capability and advocating for the industry.
With the in-housing of media on the rise we’ve undertaken Australia’s first ever study into the in-house media industry. We worked with IHAC Members and marketing transformation consultancy -lution to design and execute this study, and we’re pleased to present this insights report exclusively to IHAC Members.
Research involved surveying in-house media professionals from leading brands including AFL, Asahi, Betfair, Employment Hero, Keypath Education, MYOB, Optus, Seek, Specsavers, Sportsbet, Treasury Wine Estates, TTI, Youi and more.
This report is written by, and in collaboration with industry leaders:
Chris Maxwell: CEO -lution and Chair IHAC
Vinetha Manthena: Digital Marketing Director - Optus
Dave Annesley: Head of Marketing Strategy, Planning & Insights - Youi
Alexander Concannon: Head of Growth Marketing - Employment Hero
Ben Oliver: Senior Manager Digital Media - Treasury Wine Estates
The key areas covered in the survey:
The growth of In-house media in the industry
How media is managed between the in-house agency and external agencies
How media budgets are being managed in-house
The channels that are being managed in-house
The benefits and challenges to bringing media in-house
