Welcome to Genero, our new IHAC Partner
🤝🎉 Welcome our new partner, Genero!
We are thrilled to welcome Genero as a new partner and to provide our members with access to their global creative network, in-housing expertise and knowledge.
Founded in Australia, but with offices around the world, Genero connects brands, such as Hilton, the BBC and Meta with creative and production teams all over the world to create cut-through content for platforms like TikTok, Instagram and YouTube at scale.
Genero is an expert in helping marketers set up and optimise creative and production structures and workflows at speed. They support the entire process to efficiently scale best-practice creative solutions, always prioritising client satisfaction.
"I’m really proud that we're now an official IHAC partner. It's a big deal for us because our whole mission is to help marketers make a bigger creative impact and reach more people. We're excited to learn from market leaders and to share our global insights and learnings in return. This partnership is all about making in-house teams even stronger and helping them remain sustainable long into the future." Chloe Lane - Managing Director of Global Client Solutions, Genero
As we welcome Genero, we eagerly anticipate the collaborative opportunities that lie ahead and the learning opportunities for our members.
