Storyteq brings creative automation expertise to IHAC members

We are thrilled to announce Storyteq as our latest IHAC Solutions Partner.

“Creativity takes time, but creative production shouldn’t”. That’s the mantra of leading creative automation technology provider and IHAC partner Storyteq.

Founded in Amsterdam and with sales and support teams in Sydney and Auckland, Storyteq enables studio teams to scale creative production of statics, banners and video through automation, and the light training requirements and fast set up has fuelled the company’s rapid global growth.

“We plug directly into the Adobe Creative Suite to enable designers to create dynamic templates from the tools are already using every day”, explains APAC CEO Andrew Mitchell.

He says other key advantages of Storyteq is just the one platform is needed to scale production of statics, banners and video, plus it has been built to integrate easily with other platforms such as DAMs, workflow and adserving software.

Native integrations already exist with all the major media libraries to facilitate easy file transfer. McDonalds, Heineken, ASOS, KFC, Landrover, Mars , Haleon, BMW, Publicis Group and locally Sportsbet are just some of the power brands using Storyteq to scale their content production.

Mitchell says artificial intelligence has already been integrated into the Storyteq platform for tasks such as resizing and translation, and there is a lot more to come in this area from the 100-strong development team.

With creative automation still relatively new to most studios, we’re looking forward to the best practice insights the Storyteq team can share with IHAC members.

You can learn more about Storyteq here, plus if you would like to see a demo of Storyteq just reach out to the team at IHAC and will can arrange this for you.