2022 IHAC Annual Report

2022 was a defining year for the in-housing movement in Australia, with more businesses than ever embracing the in-house and hybrid agency model.

As Australia's leading (read - only) industry body representing in-house and hybrid models IHAC is extremely proud to have been at the forefront of this growth.

We've onboarded many new members into the community, we welcomed our first IHAC Partners, TikTok, Monday.com, Getty Images and EKCS. And importantly we built our IHAC team with Dina & Rach joining to help us build our community.

We were inspired by global leaders like Tim Ovadia from AB InBev, James Hurman and Ben Hughes from Squarespace, and local experts like from TikTok, Monday.com, Adobe and Sesimi.

We launched the IHAC Awards this year to recognise and celebrate the outstanding work of in-house agencies, and were impressed by the work submitted by all the entrants.

It was a wonderful year for the industry as a whole and we have even bigger plans for 2023.

We hope you are finding great value in being a part of our community and look forward to seeing you in 2023.

Chris Maxwell

Executive Chairman - IHAC