Australian In-House Agency Landscape Report
The In-House Agency Council (IHAC) has partnered with Kantar to publish ‘Australian In-House Agency Landscape’, the country’s first research report focussed on the state of the in-house agency model within Australia.
To provide a holistic view of the industry, the IHAC surveyed client side marketers, in-house agency personnel and external agency personnel. The research aims to provide a benchmark study to understand the current landscape of in-housing in Australia, including the experience of operating an in-house agency, wider industry attitudes towards in-house agencies and the future of the marketing model.
Below is an excerpt from the survey, the full 31 page document can be downloaded by completing the form below.
