IHAC at Mumbrella360

Written By Rachel Elberg

Mumbrella360 is Australia’s largest media and marketing conference.


This year, IHAC presented on the topic of “The Rise of the Hybrid: How In-House Agencies Can Partner With Externals To Get The Best Of Both World.” With an expert panel featuring Priya Kanniappan - carsales.com.au, Tim Gill - MYOB, David Sutherland - Yes Agency, led by Chris Maxwell - lution / In-House Agency Council (IHAC).

Just in case you missed it, here are some of the insights talked about…

  • 67% of Australian in-house marketers surveyed have an in-house agency and a further 14% plan to build one in the next 12 months

  • Creative, social media and strategy are the most common services in-housed

  • Some of the main benefits of IHA's are better brand knowledge, cost efficiencies and speed

  • Some of the main challenges are managing workflow, project prioritisation, expanding capabilities

A big thank you to our esteemed panel, Priya Kanniappan from carsales.com.au, Tim Gill from MYOB, David Sutherland from Yes Agency and of course Chris Maxwell for leading the way.

It was thrilling to see everyone in person, fuelling these valuable discussions on how in-house agencies can partner with externals to get the best of both worlds.

Rachel Elberg
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