WINNER

IHAC Award for Best Innovation

This award recognises innovative, original or disruptive work that opened up previously untapped opportunities for the business. Entries were judged on how well the work brought to life the innovative idea or concept, and what impact the innovation has had in themarket or on the business. 

Congrats Sportsbet!

This Award highlights Sportsbet’s groundbreaking use of Generative AI in campaigns. It acknowledges Sportsbet's pioneering efforts in harnessing new technology to enhance both efficiency and effectiveness, setting a new industry standard. Through their innovative approach, Sportsbet has demonstrated how cutting-edge technology can be a game-changer in advertising.

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IHAC Award for Best Integrated Campaign