Date Published
March 9th, 2023
IHAC In-House Media Report 2023
The In-House Agency Council (IHAC) worked with IHAC Members and marketing transformation consultancy -lution to conduct Australia’s first ever research into in-housing media.
Research involved surveying in-house media professionals from leading brands including AFL, Asahi, Betfair, Employment Hero, Keypath Education, MYOB, Optus, Seek, Specsavers, Sportsbet, Treasury Wine Estates, TTI, Youi and more.
This report was written in collaboration with industry leaders:
Chris Maxwell: CEO -lution and Chair IHAC
Vinetha Manthena: Digital Marketing Director - Optus
Dave Annesley: Head of Marketing Strategy, Planning & Insights - Youi
Alexander Concannon: Head of Growth Marketing - Employment Hero
Ben Oliver: Senior Manager Digital Media - Treasury Wine Estates
The key areas covered in the survey:
The growth of In-house media in the industry
How media is managed between the in-house agency and external agencies
How media budgets are being managed in-house
The channels that are being managed in-house
The benefits and challenges to bringing media in-house
Download the full report below.