Our specialist groups


As part of your IHAC Membership, you have the privilege of being able to join one of our five specialist groups. Once a quarter we run virtual discussion group sessions focused on a different topic across 5 streams. These sessions are a lively exchange of ideas among peers, all guided by experts from leading in-house agencies.

Creative & strategy

Core themes for 2023:

  • Partnering and working with externals

  • Recruiting & retaining creative talent

  • Creative Inspiration

  • Sharing ways of working

  • Creative collaboration

  • Workshopping strategic problems/creative briefs

  • Benchmarking KPIs

  • Showcasing great creative

  • Building a creative culture

Data and technology

Core themes for 2023:

  • Martech Stack

  • Media Buying

  • Data Modelling

  • Data Analytics and Tech Talent

  • Marketing Measurement

  • Sharing tech and Architecture Roadmaps

  • Industry & Regulatory Changes & Best practices

  • Media Measurement Tools and Solutions

Production

Core themes for 2023:

  • Expanding in house capabilities

  • Benchmarking for best practice

  • Building your freelance network

  • Producing content in house using smart tools

  • Smart editing for social, video, audio to enhance content

  • Using drones photography for advertising

  • How best to set up an in-house studio

  • Build your freelance network

Operations (including project management & account management)


Core themes for 2023:

  • Collaboration with agency partners

  • The in-house agencies business model

  • Creating integrated marketing teams

  • Integrating your marketing and creative team

  • Best in Class workflow technology

  • Operational models

  • Best in class creative tools for your in house agency

Media

Core themes for 2023:

  • In-house media management models

  • Sharing case studies and best practices for success

  • Measuring the effectiveness of new and emerging media

Join a Specialist Group
Once your organisation is a member of IHAC, each member of your in-house team gets the opportunity to join one or more of our specialist groups. These are lively virtual discussion group sessions with your peers focused on sharing best practice and knowledge for mutual benefit. Please indicate which group you'd like to join.
Please join a Practice Group (You can choose more than 1)
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Join a Specialist Group

If you are already an IHAC member, please indicate which group you want to be in. This will ensure you receive exclusive invitations and information related to your area of interest.

Yes, you can join more than one!