IHAC Awards 2022 Winners
The In-House Agency Council is excited to announce this year’s winners of the inaugural IHAC Awards, presented by TikTok and Monday.com
A big congratulations goes out to this year’s Agency of the Year winner Sportsbet and the category winners from 1House, Sportsbet and Koala and Roller and Sportsbet for winning Highly Commended.
We are so incredibly proud to champion, showcase and celebrate the great work in-house agencies in Australia are doing on a daily basis. Work that goes beyond just creativity and delivers a real business and brand impact.
We thank everyone for taking part in the inaugural IHAC Awards and look forward to seeing even more brilliant work next year.
The winners are...
In-House Agency of the Year
Winner: Sportsbet
Best Integrated Campaign
Winner: Koala - When Life Unfolds Campaign
Highly Commended: Sportsbet - Bet With Mates Campaign
Best Creative Work
Winner: Sportsbet: Elite Average Games
Highly Commended: Roller (News Corp) - Walk with Warnie
Best Innovation
Winner: 1House (Asahi Beverages) - The Carlton Draught Beer Drop
The entries
Sportsbet took out In-House Agency of the Year for showcasing an outstanding body of work over the past 18 months, producing five above the line campaigns, including Elite Average Games, Take A Sec Before You Bet and Bet With Mates, as well as a new retail stream and a range of impactful online video and social content. See a snippet from their entry here.
The Carlton Draught ‘Beer Drop’ campaign offered consumers an incentive to return to the pub, using digital channels to reach them in their homes. The team turned the incentive into a game by creating the ‘Beer Drop’, placing virtual beers all over Melbourne only visible through the CUB app. Consumers were prompted to hunt down beers and ‘claim them’ using augmented reality. See a clip from the campaign here
Sportsbet's 'Elite Average Games' campaign featured a group of fictional ‘athletes’, competing in everyday, Aussie disciplines and made them as engaging as any real sportsperson. See a clip from the campaign here
The Koala campaign ‘When Life Unfolds’ included a suite of TVCs, radio, out-of-home, digital and social, and reminds Aussies that when life throws you a few surprises, it’s always best to have a clever and comfortable sofa bed on hand. See a clip from the campaign here
