Masterclass: The ABCs of TikTok
These days, it seems like everyone is on TikTok. The app has blown up in popularity over the past few years, and shows no signs of slowing down. With over 800 million active users worldwide, it's no surprise that brands are starting to take notice. But what exactly makes TikTok such a powerful marketing tool? Let's take a look.
TikTok has a number of features that make it an incredibly effective marketing tool for brands. First and foremost, it has a massive user base that is highly engaged. TikTok users are notoriously active, spending an average of 52 minutes per day on the app. That's a lot of time for brands to get in front of potential customers!
Additionally, TikTok users are quite young—the majority are between the ages of 16 and 24. This makes TikTok an ideal platform for brands targeting Millennials and Gen Zers.
Another key selling point for TikTok is its focus on creative content. The app is designed to encourage users to be creative and have fun with their content. This makes it perfect for brands that want to show off their personality and connect with potential customers on a more human level. And because TikTok videos are typically short and sweet (most are under 60 seconds), they're easy for users to consume—and easy for brands to produce!
There's no doubt about it—TikTok is a powerful marketing tool that can't be ignored. With its large and engaged user base, focus on creative content, and Millennial/Gen Z target demographic, TikTok offers brands a unique opportunity to reach out to potential customers in a fun and engaging way.
So if you're not already using TikTok as part of your marketing strategy, now is the time to start!
