WINNER!
IHAC Award for Agility
One of the benefits of an in-house agency is the ability to move at the speed of light. Reacting to cultural moments, responding in real time to consumers or pivoting to deal with those inevitable market curveballs, are all examples of using agility to drive growth. The IHAC Award for Agility recognises the outstanding achievement of in-house teams to move quickly and respond with agility.
Congratulations to the Roller team at News Corp.
The Newscorp team swiftly responded to market insights by conceiving, developing, and launching Crime X. This endeavour rapidly propelled Crime X to the forefront of Australia’s Crime Podcast network, capitalising on a growing channel and wasting no time to create a new proposition that resonated with listeners, and ultimately creating real value for the business.