WINNER
IHAC Award for Best Creative Work
The IHAC Award for Best Creative Work recognises creative excellence. A strong creative idea, linked to strategy, brilliant execution and evidence of effectiveness/impact in market. The judges were looking for how well the work aligned with the positioning and strategic goals of the brand, the level of quality of production and craft in producing the work and the impact it had in market.
Congratulations to the Splash Team!
The judges were incredibly impressed by the production quality and impact of the whole campaign, but in particular the hero film which was concepted and produced in-house by the Splash team, brilliantly leveraging an insight, making great use of the sponsorship assets and relevant talent that resulted in an impactful piece of creative.