With the in-housing of media on the rise, IHAC has undertaken Australia’s first ever study into the in-house media industry.

Happy holidays from the IHAC team!

Last week we were thrilled to welcome Ben Hughes VP, Creative at Squarespace from New York to our member meeting. It was an incredibly insightful session with over 50 attendees and lots of golden nuggets for our IHAC members to takeaway.

A big congratulations goes out to this year’s In-House Agency of the Year winner Sportsbet, as well as the category winners - 1House, Sportsbet and Koala (highly commended Sportsbet and Roller).

The IHAC Awards 2022 Shortlist has been Announced!

Last month IHAC presented at Mumbrella360, featuring over 2000 senior professionals in what is Australia’s largest media and marketing conference.

Last month IHAC members and Sportsbet got together to do a tour of Sportsbet’s world class in-house agency facilities. It was a fabulous night of networking and insightful sharing …oh, and the pizza and beer were great too.

We're excited to announce the official launch of the inaugural IHAC Awards in conjunction with presenting partner TikTok.

The In-House Agency Council (IHAC) has partnered with Kantar to publish ‘Australian In-House Agency Landscape’, the country’s first research report focussed on the state of the in-house agency model within Australia.